33 Good reasons

for working with Via Guide

120 years of experience

We are on the market since 2004 and have gained a lot of experience in the airport sector as well as other industries during this time. Over the past two decades, we have realised around 2,500 projects.

2International projects

We have customers all over Europe and have many years of experience in the realisation of international projects.

3All-in One Provider

We offer a wide range of products from physical people guidance and barrier systems to fully automated customer flow solutions and virtual queuing applications. Everything from one hand!

4Made in Germany

All products are manufactured in our in-house production facility in the heart of the Sauerland region. We are committed to the highest European quality standards.


Our team and our partners speak German, English, French, Italian, Portuguese, Polish and Danish.

6First class service

Service is a matter of course for us and an important part of our quality promise to you, as the needs of our customers always take centre stage - even AFTER the purchase. If you have any questions, we are always available for you.

7Wide range of products

Our Beltrac system has up to 6,000 configurable options. Belt length, belt colour, the colour of the post and the installation or fastening method can be freely selected.
Configurate now

8Europe-wide sales network

Over the years, we have been able to build up an Europe-wide sales network, so that we can certainly offer you a contact partner in your area.

9ISO-9001 certified

You benefit from our certified quality management, in which nothing in our processes is left to chance .

10ISO-14001 certified

We guarantee the continuous improvement of our environmental performance and the economical use of raw materials and energy.

11Airport Know-how

We have set new quality standards for public guidance systems at airports. We make this quality available to all sectors.

12Customised solutions

The flexibility of our products enables many special solutions and a high degree of customisation options, such as cabins, storage rooms or mobile workstations. We can also manufacture to your specifications on request.

13Part of a 300-year-old
corporate group

As part of the Sauerland-based Cronenberg Group, we are particularly proud of our more than 300 years of company and craft tradition.

14High quality standard

We pay close attention to the quality of our products. These are characterised in particular by their robustness and durability. A 5-year guarantee is therefore a promise we make to you without any worries.

15Innovation leader

We were able to establish ourselves as an innovation leader at Europe's airports. For example, we developed the magnetic base as a fastening for belt posts, revolutionising the market in terms of fastening technology.

16Quick response times

Sometimes issues need to be solved quickly. We take care of your problems promptly.

17Regional suppliers

Whenever possible, we rely on suppliers from the region. This means we have short, low-emission transport routes.

18Well-established team

We work together as valued team members in all areas. In addition to our Managing Director Andreas Schnieder, several employees have been part of the Via Guide team since the company was founded.
The team at a glance

experienced employees

We see our employees as one of the most important guarantors of success and attach great importance to a positive and respectful working atmosphere. We can say with conviction that we are not affected by staff turnover.

20Customers are partners

Our job does not end with delivery. We are always there for our customers if there is a problem.

contact person

Thanks to our partner network, there is always a contact person for you.

22Fast, professional

Benefit from the self-sufficient, smooth work of our installation specialists. We guarantee comprehensive assembly and installation services. We also work at night so that no public traffic or your processes are disrupted.
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23Almost CO2-neutral production

Using hydropower from the river Röhr, we produce green electricity thanks to our turbine, which ensures almost C02-neutral production at our site in Arnsberg. The existing excess capacity is fed into the grid as a contribution to the regional energy transition.

Furthermore, sustainability is nothing new for us in recent years. Hydropower has been enabling work on our premises since 1921.

24Wide range of
possible applications

Our people guidance systems can be used wherever people move around and require safety. For example, in factories, warehouses, tourism, hospitality, retail or events.

25Individual belt printing

Whether logos, texts or multi-coloured photo prints! With us, you can not only choose from a wide selection of belt colours, but also decide on an individual print according to your ideas.

26Environmentally friendly
belt printing

Your webbing is printed in our in-house digital print shop. We use the sublimation process for this, which does not require any additional coating on the fabric. In addition, no environmentally harmful binding agents or solvents need to be used.

27Prototype workshop

Prototypes can be produced at short notice on our premises.

28Testing centre Athmer Technikum

We test new products in the Technikum, the testing centre of our sister company Athmer. For example, resistance to air, driving rain and wind load can be tested.

29Replacement parts

Our products are sustainable and repairable. We guarantee a 10-year availability of replacement parts.

30Own product development

We have our own product development department, which gives us the opportunity to produce customised products. This means that your individual requirements can be taken into account.

31Project management

We manage your project for you. We coordinate the planning, logistics and installation.

32Reduction of packaging waste

Our belt posts are shipped using pallets for large projects. This saves between 4 and 8 large cardboard boxes per pallet, which would otherwise most likely end up in the rubbish after the goods arrive at the customer. The Euro pallets can be reused.

33From Queue to Flow

With our people guidance systems, we optimise the management of your visitors and customers. Transform your queues from a necessary inconvenience into a logistically optimised process.

The optimized overall process - from the first minute to the finish

Via Guide are the only providers of a complete and integrated solution that can offer everything from a single source. From barrier posts to sensor-based fully automatic triggering swing doors to virtual queuing applications, our integrated overall concept guides your guests every step of the way.

The goal is to provide you with unique control and efficient management of all flow processes as well as flows of people, whilst creating an optimised service and waiting experience for all guests.

Do you have any questions about our guidance systems?

Contact us - we will be happy to inform you about the possibilities of BELTRAC.

+49 (0) 2932 477-177 info@viaguide.de